STEELBIRD HELMETS AIMS TO MANUFACTURE 10 MILLION HELMETS FOR REVOLUTIONIZING THE INDUSTRY
New Delhi: In a ground-breaking move that promises to reshape the landscape of helmet manufacturing, Steelbird Helmets, a pioneering force in the industry, has set forth an audacious target of producing an astounding 10 million helmets during the fiscal year 2023-24. This ambitious commitment underscores Steelbird’s unwavering pursuit of excellence, quality, and innovation, solidifying its position as a vanguard in the global helmet market.
In an age where road safety concerns are paramount, Steelbird Helmets is embarking on an extraordinary journey of expansion and innovation that is poised to redefine the dynamics of helmet manufacturing. The brand’s resolute vision transcends borders, positioning it as a trailblazer in providing riders with unparalleled protection.
A strategic masterstroke in this transformative narrative is Steelbird’s intent to escalate its manufacturing capacity, targeting a remarkable output of 40,000 helmets daily within the next 18 months. This expansion is a direct response to the escalating demand for top-tier helmets, driven by a growing global awareness of road safety.
A pivotal chapter in this narrative centers on the brand’s commitment to global standards. Steelbird stands as the sole Indian entity geared to manufacture ECE-certified helmets, a prestigious qualification essential for accessing the European market. This certification underscores not just Steelbird’s dedication to safety but also its role as a torchbearer of unmatched quality.
Mr. Rajeev Kapur, the Managing Director of Steelbird HiTech, encapsulates the brand’s fervor and dedication, stating, “Our aspiration to produce 10 million helmets signifies our unwavering commitment to riders globally. With ECE-certified helmets, we’re not only upholding stringent safety standards but also advancing towards global dominance. The launch of our initiative aligns with our expansion goals, reflecting our dedication to providing top-notch products.”
Mr. Kapur further expressed his enthusiasm, stating, “Over the past 24 months, Steelbird Helmets has been resolutely committed to advancing our manufacturing capabilities. We have embarked on a transformative journey that encompasses cutting-edge technology, including the full automation of our helmet manufacturing facilities in Baddi & Noida. We have proudly introduced robotic visor coating facilities and an automated paint shop with an incredible capacity to paint 10 shells in just 60 seconds. This innovative and future-driven approach underscores our dedication to pushing the boundaries of excellence.”
He continued, “Our expansion journey has further encompassed the integration of new machinery and the establishment of an in-house EPS manufacturing facility, solidifying our position as the sole entity in India’s helmet industry with complete in-house backward integration. With an investment of INR 150 crore in these dynamic expansions, Steelbird Helmets is not only evolving but revolutionizing the industry. As we extend our existing manufacturing facility in Baddi, we’re committed to enhancing our manufacturing capacity. We have allocated a substantial Capex of 105 Crores to fuel these ongoing expansions. Our aim is crystal clear – to redefine the standards of helmet manufacturing and provide riders with the utmost in quality, safety, and innovation.”
Standing as the singular brand compliant with the ECE 22.06 standards mandatory for helmet manufacturers in Europe, Steelbird is primed to capture a significant share of the European and American helmet markets. With the helmet industry projected to witness remarkable growth of 13.2%, driven by escalating two-wheeler demand and evolving regulations, Steelbird Helmets stands poised for an extraordinary journey.
In an era prioritizing safety, Steelbird Helmets stands tall, fortified by innovation, excellence, and an unyielding commitment to safeguarding riders globally. The aspiration to manufacture 10 million helmets in FY 2023-24 is more than a mere goal; it’s a testament to Steelbird’s resolve to redefine riding and protect lives.
