Zomato and Blinkit year end wraps: How India ate and ordered in 2024
New Delhi: Zomato, India’s food ordering and delivery platform and Blinkit, a quick commerce entity have announced their 2024 – year end wraps, offering a glimpse into the most popular food choices and ordering trends across India in 2024.
Zomato Lookback: How India Ate in 2024
From the overwhelming popularity of biryani to quirky and heartwarming anecdotes, Zomato painted a picture of the nation’s collective appetite. Here’s some interesting facts:
- Biryani
- It was the most ordered dish with 9,13,99,110 orders.
- That’s 3+ orders per second, every day
- Pizza
- Came second with 5,84,46,908 orders.
- “You can line them up from Mumbai to NYC and beyond.”
- Chai vs Coffee
- Tea orders: 77,76,725
- Coffee orders: 74,32,856
- Order on Trains
- Someone ordered 120 Manchurian combos on a train to feed the entire bogey. Can’t decide what’s bigger, their heart or this order.
- Unique Facts
- A customer for Delhi explored the highest number of unique restaurants in 2024 – a staggering count of 1377
- Super Savers
- A Zomato Gold customer saved Rs 2,24,591 on delivery and dining
- Delhi vs Mumbai: Delhi ordered 25x more Gol Gappe than Mumbai ordered Pani Puris
Blinkit in a Blink: How India ordered in 2024
2024 saw a diverse range of products capturing India’s interest. The year witnessed an unprecedented surge in the purchase of items, from Coca-Cola cans to Maggi packets, reflecting evolving consumer preferences and needs. Here are some interesting insights observed:
- India ordered 1,85,17,980 Coca-Cola cans in 2024
- 84,35,783 bottles of Thums Up were ordered in 2024
- India ordered 14,57,616 bottles of Maaza in 2024
- Someone ordered 1203 bottles of Sprite in 2024
- Mumbai ordered 17,58,720 Condoms in 2024
- India ordered 37,82,261 tonic water cans in 2024
- India bought 7,89,205 boAt earphones in 2024
- India ordered 16,43,621 packs of Dates in 2024
- Someone ordered 55 bottles of Fevicol in a single order
- 1,35,336 people from Mumbai ordered Tide in 2024
- India ordered 1,75,64,980 packs of Maggi in 2024
- Someone ordered 9,150 Vicks cough drops in 2024
- India ordered 3,03,500 UNO decks in 2024
Zomato has also launched its Lookback 2024 campaign, leveraging wit, humor, and data-driven insights on the app to deliver a fun, personalized experience for customers. The campaign introduces Roast Mode for those who enjoy humor with a sharp edge, and Sweet Mode for those who prefer wholesome, feel-good vibes. It also features Personality Cards, which summarize users’ behavior on the app. By leveraging personalized data, the campaign celebrates customers’ dining and ordering journeys throughout the year.
