Women-centric helmet brand TVARRA unveils its unisex kids helmet range “Hyp3”.
Bengaluru: Tvarra, a brand synonymous protective riding headgear for women and young adults, unveiled its latest Hyp3 Kids’ helmet range, at the new flagship store at Nexus Mall, Koramangala in the presence of Tvarra’s founder, Alpana Parida. Mr C.K Venkataraman, former Managing Director, Titan Company (a Tata Group company) was the chief guest at the event.
Designed with both safety and comfort in mind, the Hyp3 range of helmets fulfils a long-pending need in India’s helmet market for young adults who till now were offered limited and ill-fitting options in protective headgear which did not serve their intended purpose.
Founder of Tvarra, Ms Alpana Parida, a successful start-up investor and who conceived of the brand name Nykaa, said, “The idea for Tvarra came from my own personal insights after seeing that most headgear safety products for young adults and pillion riders discounted the design customisation required for them. Hyp3 offers uncompromising protection, is lightweight and comfortable. This, for us, is not just a product launch – it’s the start of a more inclusive road safety movement.”
The event, which saw a slickly choreographed product reveal followed interactive experiences such as a road-safety-themed graffiti wall, was filled with several engagement activities with budding young cricketers and Bangalore’s two-wheeler community – positioning Hyp3 as part of Tvarra’s larger mission to build a culture of safer and more inclusive mobility in India. This mission is underscored by a sobering reality: A study titled Advancing Child Safety in India found that around 60,000 children die due to road accidents in India every year.
Exhorting the invitees, especially the kids and young adults to follow safe riding protocols, including wearing quality headgear, Mr C.K Venkataraman, former MD, Titan Company, who’s also an avid cyclist said, “I cannot overstress the importance of wearing a well-fitted helmet to protect your head against any mishap that might occur and Tvarra’s customisation for kids and young adults by offering them Hyp3 helmets is a step in the right direction for making youngsters aware of the importance of protective headgear.”
The evening also saw the invitees getting an immersive retail space experience at Tvarra’s new flagship store, with consumers being able to engage directly with the brand’s products, safety philosophy and riding culture initiatives.
The highlight of the event was a special, fun-filled interaction with 22 Under-14 kids from the J P School of Cricket, Jayanagar.
The launch coincides with a steep rise in the number of women two-wheeler owners, especially young mothers who often travel with their children as pillion. With Tvarra, the company plans to reconfigure the category of protective headgear for riders by incorporating elements of comfort, fit and lifestyle expectations of younger consumers, while remaining steadfast to the certified safety standards.
