V1 LAUNCHED IN THE PROWATCH LINEUP WITH 2.5D GPU ANIMATION ENGINE

National: Prowatch, the smartwatch accessory sub-brand of Lava International Ltd., India’s leading homegrown smartphone brand announced the launch of Prowatch V1. Starting at a price of ₹2,399, the ProWatch V1 is the second-generation model with significant upgrades designed to cater to buyers seeking quality and accuracy in the sub-₹3,000 segment. Equipped with advanced features like segment-first 2.5D GPU animation engine, the ProWatch V1 is introduced with the tagline, “Live the Future” for the young buyers. This latest offering is in line with brand’s focus to expand its smartwatch portfolio with quality and unique products.V1 is available in four vibrant color options and offers metal and silicon strap variants. Users opting for the premium metal strap version can choose between the sleek Black Nebula and the chic Peachy Hikari colors, with an additional silicone strap included in the box for added convenience. Prowatch V1 will be available for sale in 6 variants at your nearest retail outlets.

Commenting on the launch, Mr. Satya Sati Business Head – Accessories, Lava International Ltd., said “We ventured into smartwatch category with the philosophy and strategy to address market gaps and consumer pain points. Each portfolio is designed keeping consumer-centricity at the very core of product conceptualization, packaging and pricing.  V1 is integrated with futuristic features like 2.5D GPU Animation Engine that enhances the UI experience and aligns with the lifestyle aspirations of our TG. We are introducing it at a price point that will offer better value, a wholistic experience and a bit of chic-style. We are hopeful that the product will give us a good start to 2025.”