AI and digital marketing have now become the lifeline of businesses: Abhishek Kumar Singh

New Delhi: Artificial Intelligence (AI) and digital marketing have brought a completely different kind of revolution in the world today. In the present time, it is almost impossible to succeed in business or jobs without AI and digital marketing. These two have not only made work easier but have also opened up vast opportunities for the youth. For dreamers, AI has provided a whole sky when the ground seemed too limited for their dreams. Whoever has the potential to soar can rise, and no one can stop them. Technology expert and Director of Bliss Marcom, a digital marketing company, Abhishek Kumar Singh, explains how AI and digital marketing have become integral parts of business.

Artificial Intelligence will change the world

Artificial Intelligence (AI) is the technology that enables machines to have human-like reasoning and decision-making capabilities. This is why the use of AI is growing rapidly across the globe. I believe AI will change the world. Its advantages are immense. That’s why the demand for AI professionals is rising in India. If young people are looking for new jobs, they can learn AI and easily get employed in major companies. AI can also be used in business to earn significant profits with less manpower. Therefore, it is crucial to understand the power of AI before time. If you learn it, believe me, you will change the world.

Digital Marketing is a profitable deal

In today’s fast-growing digital era, startups and small industries face the challenge of establishing their identity in the market. Traditional marketing methods are no longer effective. On the other hand, digital marketing has proven its utility at a lower cost. The biggest advantage of digital marketing is that, compared to mediums like TV, radio, and print, you can reach your target clients or consumers directly at a much lower cost. You also know how the person you are reaching is responding. Digital marketing revolves around 7 Cs: customer, content, context, community, convenience, cohesion, and conversion. Campaigns are designed with these in mind, which is why digital marketing is so successful today.

Benefits of digital marketing

• Easy access to the target customer.
• Much lower cost compared to traditional advertising.
• Easy product branding not only within the country but also overseas.
• Receiving feedback and responses regarding the product or service.

What to keep in mind?

You should know what you want to achieve with digital marketing or AI. Do you want to sell your product, or do you want to enhance your company’s brand image? You must first know who your target audience is. Keeping this in mind, choose the right medium for digital marketing. Digital marketing should begin with the 7 Ps: product, price, promotion, place, people, process, and physical environment. Performance marketing is known as digital marketing. Its objective is to enhance the impact of ads to reach your audience. At the same time, it manages the workload of advertisements. Candidates in this field are offered salaries in the millions. You can use AI to make digital marketing more effective.