Launches Destination-Inspired Fragrances Designed to Elevate Every Journey
New Delhi, 31st July, 2026: India’s leading air-freshener brand Odonil from the House of Dabur, today announced its entry into the rapidly growing car fragrance category with the launch of Odonil Car Fragrance, a premium range designed to transform everyday drives into more enjoyable and refreshing sensory experiences. Drawing on over five decades of expertise in home fragrances, Odonil is extending its legacy of freshness beyond homes and into the car space, which are increasingly becoming an extension of consumers’ personal space.
Available in two destination-inspired variants, Ocean Breeze and Ruby Mist, the new range blends fine-perfumery-inspired fragrances with advanced functionality to offer consumers a superior in-car freshness experience. The launch comes at a time when the car fragrance category is witnessing increasing premiumisation, with consumers looking beyond basic odour masking and seeking products that combine long-lasting performance with elevated fragrance experiences.
Commenting on the launch, Dabur India Ltd. Head of Marketing-Home Care Mr. Vaibhav Rathi said, “For over five decades, Odonil has been an integral part of Indian households, transforming spaces through the power of fragrance. As urban lifestyles evolve, the car has become an indispensable extension of personal space, one that demands the same level of sophistication and sensory comfort as the home. With Odonil Car Fragrance, we are bringing our deep expertise into a category ripe for elevation. By combining fine-perfumery-inspired scents like Ocean Breeze and Ruby Mist with functional innovations such as Anti-Smoke Technology and fragrance intensity control, we aim to redefine what freshness on the move feels like.”
Designed to address evolving consumer needs, Odonil Car Fragrance features a superior fragrance that delivers up to 45 days of long-lasting freshness. The product is equipped with a fragrance regulator, allowing users to customize fragrance intensity according to their preference, whether for daily office commutes, family outings or long road trips. It also incorporates Anti-Smoke Technology, which helps alleviate smoke and persistent odours trapped within the confined space of a vehicle. Suitable for all car sizes, the product ensures a balanced and pleasant fragrance experience throughout the journey.
“Moving beyond conventional air fresheners, Odonil has adopted a fine-perfumery-inspired approach to fragrance creation. Each variant has been crafted using layered fragrance notes that evolve over time, creating a richer and more immersive sensory experience. Through this launch, Odonil introduces a destination-inspired fragrance philosophy where every fragrance is designed to evoke a unique destination, mood and lifestyle,” Mr. Rathi Added.
Ocean Breeze captures the freshness of cool ocean air and gentle sea waves through crisp aquatic notes, creating a calm and refreshing ambience inside the car. Inspired by coastal landscapes, it offers consumers a relaxing escape from the hustle and bustle of everyday life.
Ruby Mist, on the other hand, combines sparkling citrus, elegant florals, warm amber and woody notes to create a sophisticated fragrance profile inspired by scenic alpine landscapes and refreshing mountain drives. The result is a vibrant yet comforting fragrance that brings warmth, freshness and elegance to every journey.
Priced at ₹99 for an 8 ml unit, Odonil Car Fragrance is available in a Single Pack as well as a Value Pack comprising two Ocean Breeze units and one Ruby Mist unit. The range is available across leading e-commerce platforms including e-commerce, quick-commerce, major modern trade outlets, and leading retail stores across India.
