Antara AGEasy introduces Protec Neo Smartwatch to support safer, independent ageing
GURUGRAM: Antara AGEasy, the D2C business of one of the leading senior care ecosystems in India – Antara Senior Care – has launched Protec Neo smartwatch. The watch is a senior-first innovation designed to offer enhanced safety and independence to the elderly and peace of mind to the caregivers, at an accessible price point.
The watch features an Emergency SOS function, where a simple five-second press of the SOS button automatically triggers a call to a pre-set emergency contact and sends an SMS with the wearer’s real-time location. In a first-of-its-kind category, location sharing continues for up to eight hours, even if the call is missed, ensuring caregivers have sufficient time to respond. The watch also supports bluetooth calling with up to 20 saved contacts, allowing seniors to call their loved ones hands-free. In addition, a customisable QR tray on the device enables users to store and access essential QRs, medical profiles, tickets, or payment information, bringing vital data to their wrist.
Co-developed by Antara AGEasy and boAt, the Protec Neo brings together Antara’s deep understanding of senior care needs and boAt’s precision in wearable and audio technology thoughtfully engineered for seniors with skin-friendly straps and 1.43” display for better visibility. Equipped with Bluetooth v5 and a 300 mAh battery, the device delivers up to 5 days of usage on a single charge. Going beyond standard functionality, the Protec Neo supports remote health monitoring through a dedicated caregiver dashboard, enabling tracking of vital metrics like heart rate, SpO₂, sleep cycles, and more. Empowering caregivers to act promptly and proactively, making the watch a digital guardian for seniors. With real-time support, health insights, and peace of mind built into its core, the Protec Neo truly lives its promise of ‘Suraksha Apno Ki, Har Pal’.
Driving a movement that encourages Indians to embrace ageing with ease and joy, Antara AGEasy’s senior-first products and services are carefully designed and reimagined to empower seniors, be it the Protec Neo smartwatch with emergency SOS and live location tracking, BP monitor, nebuliser, or aids like wedge pillows. The realities of ageing are addressed not with fear, but with practical, dignified solutions. Antara AGEasy emerges as a silent enabler in this journey by offering products that simplify and elevate everyday life for seniors.
Antara AGEasy is a comprehensive D2C business dedicated to senior-first products and services. It offers 65+ products and 180 SKUs for fall prevention, improving mobility, managing chronic conditions and respiratory health. The full range of products is available to consumers on the website https://ageasy.co.in/, the flagship store in Gurugram, and across leading marketplaces, including Amazon and Flipkart.
India’s demographic landscape is undergoing a profound shift. According to the 2024 JLL-ASLI report, our senior population is poised to more than double from 156.7 million in 2024 to an estimated 346 million by 2050, accounting for approximately 20% of the total population. Additionally, the size of the 80+ population will likely grow by ~280% in this time, as per UNFPA. As Indians live longer, there is a growing demand for senior-focused products and services that combine expert reliability with the warmth and familiarity of ‘apno jaisi’ care.
