Lava Launches Storm Series with Storm Play and Storm Lite to Rule the Sub-₹10K Market
New Delhi, June 13th, 2025: Lava International Limited, the leading homegrown smartphone manufacturer, announced the launch of the latest additions in the Storm series designed for the tech-savvy youth. Storm Series, featuring two high impact powerful smartphones to revolutionize the experience in the sub 10k category: Storm Play and Storm Lite. The Storm Series celebrates raw speed, underdog confidence, and unfiltered performance, a reflection of the mindset of today’s youth.
Commenting on the launch, Mr. Sumit Singh, Head – Product, Lava International Limited, said: “The Storm series is designed to introduce best in industry innovation—Storm Play and Storm Lite are the epitome of the same. Featuring the world’s first Dimensity 7060 and for the first time ever LPDDR5 and UFS 3.1 in this segment, these devices will be true trailblazers. We are certain the experience will be superlative and in line with the Storm philosophy, we are happy to introduce the best in segment smartphones that shall deliver for our consumers.”
Storm Play
Storm Play is a high-performance device designed for power users and anyone who needs seamless multitasking at top. It is the world’s first smartphone to feature the MediaTek Dimensity 7060 processor, delivering next-gen experience in performance and efficiency.
Pushing the envelope even further, Storm Play is the segment’s first smartphone under ₹10,000 to offer LPDDR5 RAM and UFS 3.1 storage, making it ideal for intensive gaming, faster load times, and seamless switching between apps. It comes equipped with a 6.75” HD+ notch display with a 120Hz refresh rate, a 50MP dual rear camera with Sony’s IMX752 sensor, and a massive 5000mAh battery supported by 18W fast charging.
Storm Play is built for those who expect more and demand it now. With RAM configuration of 6GB+6GB# paired with 128GB of internal storage, it offers serious muscle for under ₹10,000. It launches at a special price of ₹9,999 available exclusively on Amazon.
