Mercedes-Benz introduces the first-ever India-inspired MercedesAMG G 63 ‘Collector’s Edition’: a bespoke luxury off-roader

“Hyper-personalization is an emerging trend in the top-end luxury segment, as customers
increasingly demand customized vehicles, distinguished by rare craftsmanship, exclusivity of
appointments and elements of personalization. Meant for collectors and aficionados, a limited 30
units of the specially curated AMG G 63 ‘Collector’s Edition’ will cater to this growing trend of
custom-made vehicles.

The Collector’s Edition is inspired by the Indian landscape, honouring
Indian customers’ love for the AMG G 63. This vehicle underscores the prowess of local
innovation and value addition by the teams at Mercedes-Benz India and Mercedes-Benz
Research and Development India. This special vehicle not only celebrates the success and the
culture-shaping effect of the AMG G 63 in India but also complements the spirit of collaboration
and co-creation with our talent at MBRDI. We will continue to offer such rare vehicles listening to
our customers’ wishes and desires, as our top-end luxury products set new industry trends,
remaining the most desirable vehicles in the market”.

Santosh Iyer, Managing Director and CEO, Mercedes-Benz India
“At Mercedes-Benz Research and Development India, we are proud to have played a key role in
shaping this India-inspired Collector’s Edition of the AMG G 63. With this edition, we aimed to go
beyond performance and create a vehicle that resonates with India’s unique identity.
Collaborating with Mercedes-Benz India, this is a strong testament of our capabilities in
developing market-specific configurations that reflect customer-centricity and regional relevance.
We remain committed to introducing more market-relevant solutions with both design and
technology inputs.”

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